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To be effective as a leader, you must develop skills in
strategic thinking. Strategic thinking is a process
whereby you learn how to make your business vision a
reality by developing your abilities in team work,
problem solving, and critical thinking. It is also a
tool to help you confront change, plan for and make
transitions, and envision new possibilities and
opportunities. Strategic thinking
requires you to envision what you want your ideal
outcome to be for your business, then work backwards by
focusing on the story of how you will be able to reach
your vision.
As you develop a strategic vision for your business,
there are five different criteria that you should focus
on. These five criteria will help you define your ideal
outcome. In addition, they will help you set up and
develop the steps necessary to make your business vision
a reality.
The following is a list of the five criteria of the
strategic thinking process:
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Organization. The organization of
your business involves the people you will have
working for you, the organizational structure of
your business, and the resources necessary to make
it all work. What will your organization look like?
What type of structure will support your vision? How
will you combine people, resources, and structure
together to achieve your ideal outcome?
-
Observation. When you are looking
down at the world from an airplane, you can see much
more than when you are on the ground. Strategic
thinking is much the same in that it allows you to
see things from "higher up." By increasing your
powers of observation, you will begin to become more
aware of what motivates people, how to solve
problems more effectively, and how to distinguish
between alternatives.
-
Views. Views are simply different
ways of thinking about something. In strategic
thinking, there are four viewpoints to take into
consideration when forming your business strategy:
the environmental view; the marketplace view; the
project view; and the measurement view. Views can be
used as tools to help you think about outcomes,
identify critical elements, and adjust your actions
to achieve your ideal position.
-
Driving Forces. What are the
driving forces that will make your ideal outcome a
reality? What is your company's vision and mission?
Driving forces usually lay the foundation for what
you want people to focus on in your business (i.e.,
what you will use to motivate others to perform).
Examples of driving forces might include: individual
and organizational incentives; empowerment and
alignment; qualitative factors such as a defined
vision, values, and goals; productive factors like a
mission or function; quantitative factors such as
results or experience; and others such as
commitment, coherent action, effectiveness,
productivity, and value.
-
Ideal Position. After working
through the first four phases of the strategic
thinking process, you should be able to define your
ideal position. Your ideal position outline should
include: the conditions you have found to be
necessary if your business is to be productive; the
niche in the marketplace that your business will
fill; any opportunities that may exist either
currently or in the future for your business; the
core competencies or skills required in your
business; and the strategies and tactics you will
use to pull it all together.
By working through these five areas,
you will begin to get a clearer picture of exactly how
your business vision can be accomplished. As your vision
becomes more focused, your ideas will appear stronger
and more credible. Not only will it be easier to
convince others that your idea is a good one, but it
will also be easier to maintain your own conviction and
motivation when you reach any pitfalls or obstacles in
the road.
Overall, you can apply strategic
thinking skills to any area of your life. But by making
a concerted effort to apply them specifically to your
business venture, you will have a much better chance of
bringing your vision to life. And isn't that what you
want?
* This text is taken from
http://www.sba.gov
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