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News
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Training for commercial messages for the YES tenants
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| 07/05/2009 |
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On 06.05.2009 (Wednesday), as part of the soft skills trainings provided by YES Foundation, “Training for commercial messages” was held, mentored by Rozeta Pavlova, graduated psychologist. The subject of the interactive lecture was taking a look on the pshycological side of the commercial, indeed the little, but very important details, that must be taken in account when creating the commercial messages. As part of the psyhologial messages sent to the end users, are the colors, the visual and audio perception of messages of the recipients, the negation used in messages, the connection between words and geometrical forms, etc. Additionally, the participants were given advices in matter of creation of their commercial messages, for increasing the information and selling aspect when creating the messages, for their products and services. |
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